List of the Most Popular Social Media Platform in 2022

Introduction

Now a days everyone is using social media and it has become one of the biggest source of communications. This article will list top social media platforms in 2022:

Social media was initially just a communication medium but with time and popularity it has expanded. To various other activities such as; businesses, marketing, dating, communications, and much more.

Social media comes with advantages and disadvantages such as misinformation and fraud. Hence, it should be kept in mind before relying too much on these mediums.

According to the Ministry of Communication and Information, Kemen kom info, website, there are 63 million internet users, 95% of whom use the internet to access social media.

Here’s a list of the most used and free social media platforms throughout the globe:

WhatsApp

With over two billion active users, WhatsApp is one of the most popular social media platform that is used for communication. The launch of the app has taken down the SMS business by over 98% and emails by over 20%. Largely, because of its free offering you can communicate with anyone in the world that too free of cost unlike SMS that charges you some amount for sending the message.

In terms of business, WhatsApp is a good medium to enhance your customer service via automated messages. There is also a WhatsApp business option that helps you bolster your businesses by bringing you while business on a smartphone. You can add your website URLs and catalogue in you WhatsApp business account for the ease of customers.

TikTok

TikTok is relatively a new social media platforms but it has conveniently taken over the other platforms in a very short span. After launching in 2017, TikTok became a global phenomenon in no time, the app alone had over 65 million users in the US and more than one billion users throughout the world.

If you want to connect with Gen Z, then TikTok is the best format. As per reports, an average teenager spends more time on TikTok than on Facebook in fact most of the teenagers on the app daily adds content to improve their reach hence bolstering the platform’s popularity.

Tiktok is hugely popular due to its short form videos and informative short vlogs. People prefer to watch short stories because in this fast paced world no one has enough time to sit through an hour-long video.

YouTube

YouTube is the second most popular platforms that is a subsidy of Google, the most-popular format of this social media platform are videos and it’s popularity can be hugely attributed to the monetization feature that helps people to earn money through videos.

You Tube has more than 2 billion users and it’s has a

whopping 81% of U.S. adults audience who are daily uploading videos for all group of people. You Tube is a very concentrated market as it has more than 2 billion users and all of them are in stiff competition with each other due to the niche of their content.

You could share anything on YouTube by creating a channel. The content can cover informative videos, vlogs, beauty tutorials, interviews, how-to guides, educational videos, and many more. There is a vast variety you can choose from but due to the concentrated market you content has to be of top-notch quality so it can surpass the other users producing in the same niche.

Instagram

Instagram also has more than one billion users and it is a day-to-day life platform, where people share their pictures and video from daily life and talk about their struggles. Most of the Instagram users are of young age and some of them are over 30. If you own a business then Instagram is the place to showcase your products and gain customers from a big market.

Although, a large if make users makes the competition very tough and you will be roughly competing with 70% of the businesses in the US but your efforts won’t go unnoticed because a large market is always there to welcome you.

Instagram receives 23% higher reach and engagement than Facebook. Which means that brands can generate almost double revenues of they post daily and enhance their business using Instagram features. Another amazing fact about Instagram is that most of the users utilize it for online purchases making it around 80 percent of the data.

FaceBook

Facebook is still the pioneer of social media that was launched in 2004. It still has that charm and aura of one of the biggest platforms on the planet. Mark Zuckerberg the founder of social media is still weathering all the storms to make it one of the biggest platforms.

Facebook comes under top two biggest social media platforms. It is one of the top most downloaded app on App store and Play store. It is also ranked as top 9 free applications in the world.

Also, It is pertinent to mention here that Facebook has recently changed the name of its parent company to Meta. That has a vision of imploring Metaverse, which is a new phenomenon to explore a different world full of amazing opportunities.

Messenger

Messenger is a feature of Facebook but it is being used a s a separate social media platform. To connect with like-minded people. Messenger has advanced features of your business and personal needs. You can sue it to connect with a potential partner or you can also use it to enhance your business. Messengers takes your advertisements to over 1.3 billion users and help you to send automated messages and newsletters via messages.

Over 40 billion businesses use Messenger for communication and customer services. With automated bots and promotional messages it is one of the biggest social media platform. To promote your product to every segment of the society.

SnapChat

Snapchat is as old as social media bit us has around 539 million active users. Since the introduction of Instagram stories the popularity of Snapchat has fallen drastically. However, people still use it to maintain their streaks over stories. For people under the age of 25, Snapchat is still very much popular due to its features and filters.

Snapchat was among the first few apps that introduced disappearing messages and filters to enhance your selfies. The live filters had added to the popularity of Snapchat and it is still going strong. The target audience of Snapchat are teenagers or young adult that’s counts around 78% of the active users.

Conclusion

The social media platform offers a plethora of  opportunities. Rated to businesses and many other activities using them mindfully will open enormous opportunities for you.